By 2030 we’ll still be spending on virtual pieces – something we’ve only touched on in the last decade – from branded skins in games to incredible custom designs that you could never feasibly create or wear in the real world.
Virtual reality will let us push our fashion imagination further and creativity will be enhanced by its endless possibilities, as we express multiple versions of ourselves by styling digital avatars.
We will also see mind-blowing personalisation at every touchpoint in the fashion shopping journey. Imagine every piece custom designed exactly how you want it, and made exactly to fit your specifications. That’s real luxury.
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