When it comes to fashion and technology, we’ll see our wardrobes becoming increasingly programmable. This emerging smart apparel will respond to the wearer’s movements and modify its form or functionality in response to each individual’s data. The technology is not only more inconspicuous, but it’s also becoming intuitive. Using artificial intelligence to react in real-time, these smart garments change with consumers, learning their preferences and behaviour, and subsequently pre-empting their needs.
Turning this concept into a reality, high-performance fashion brand Ministry of Supply’s most recent development is a jacket that uses AI to automatically heat them to their optimal temperature no matter what the surrounding environment.
And then as the fashion industry grapples with questions about overconsumption, their strategy should focus on digitisation, which offers a new route for consumers still seeking to engage with clothing brands.
A world of immaterial and digital fashion offers opportunities for brands to exert their creativity. For example, London-based 3D designer Catherine Taylor creates hyper-realistic virtual clothing that, when animated, still has the movement and physical properties of real fabrics.
While other industries have embraced digital tools such as 3D rendering, machine learning, and artificial intelligence, fashion has remained wedded to tactility and the physical. This could all change.
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