We’re living in a time where drop culture and fast fashion are still growing, yet it is clear that our planet is in a crisis. We knew we needed to take responsibility for creating a cleaner supply chain. For us, that means working with the cleanest denim factory, eliminating all virgin plastic from our supply chain by 2021, and doing extensive product testing upfront to increase the longevity of our products so there is less need to replace garments.
There’s so much choice now as well, but we believe that smaller, incredibly focused collections like our 12-piece ‘Uniform’ collection help take the guesswork and uncertainty out of the shopping experience, especially when making the decision to try a new brand for the first time.
We know more consumers are paying attention to how their choices impact the environment and we’ve seen a demand for that which will only increase in the next ten years.
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