Technology will continue to advance but it needs to serve the customers. We need to offer them a broad variety of brands and collections and in turn, we want to help them to find their perfect style. StyleSnap, which we have introduced for customers in the UK this year, is an AI-powered visual search feature available on the Amazon app that allows customers to discover inspiring fashion finds by simply uploading screenshots of looks they like.
Fashion, like every other industry, is evolving – and customers have an increasingly strong voice. Social media platforms including Instagram have certainly played a major part in this and will only continue to grow. The Drop is one of our latest innovations that ticks these boxes, offering a new fashion shopping experience that offers customers access to limited edition collections, designed by fashion influencers from around the world, with every piece made-on-demand once customers have placed their order.
In sum, that marriage of content and technology is really transforming the way people consume information, and how they shop for fashion.
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